Tomb of Joseph gets a facelift

Why are the Jews, from the House of Judah, so interested in Joseph and his tomb?

Joseph was certainly a major figure in Israelite history, but those of Joseph today (largely goyim outside of the Land) should remember that the House of Judah is made up of the "tribe" of Judah AND the "tribe" of Benjamin. And of course Benjamin should have a special affinity toward Joseph since he was his only full brother (only two sons of Rachel). Regardless, Jews and Joes of all flavors should have an affinity to each other because all our truly brothers and should want all (including our Ezekiel 37 companions) to dwell in unity under the covering of the Most High, but such will likely only occur at the hand of the Anointed (Mashiach) BRANCH of David.